Most brands advertising on a single sportswear item

According to Official Guinness Records,

The most brands advertising on a single sportswear item is 112, and was achieved by Pamela Dickerson (Australia), at Tour de OROC, in Dubbo, New South Wales, Australia, on 2 October 2017.The single sportswear item chosen for the record attempt was a cycling jersey.

For a complete list of 2017 records, please visit 2017 Guinness Records in Australia.

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Other Australia records that might interest you:

• Most eskimo rolls in a tandem kayak/canoe in one minute
• Most tennis balls caught in one minute blindfolded
• Fastest marathon in a Kung Fu uniform
• Fastest swim relay 100 x 400 metres by a team (mixed)
• Fastest crossing of the Simpson Desert by solar-powered land vehicle