The most expensive hair cut cost £8,000 ($16,420) and was made by Stuart Phillips at the Stuart Phillips Salon in Covent Garden, London, UK, on 29 October 2007. The person who made the appointment was Beverley Lateo of Pisa, Italy, who could not find a hairdresser that she like in all of Italy, so looked elsewhere in Europe and in April 2007 found Stuart Phillips – a name she recognised from numerous British magazine, as the official hairstylist to The British Academy Television Awards (since 2004). A month later she was having her long layers cut by Stuart as part of his International VIP hair service. The cut was seemingly worth every penny, and hence Beverley is booked in for another appointment. The record breaking haircut package included a Champagne lunch, a head and scalp massage, a selection of personalised L’Oreal hair products and treatments, a return limousine ride from the airport, and of course, the haircutting skills of Stuart Phillips, himself.