Longest TV commercial

According to Official Guinness Records,

The longest TV commercial (duration) is 13 hr 5 min 11 sec, achieved by Arby's (USA) promoting the Smokehouse Brisket sandwich, and aired on My9 KBJR-TV in Duluth, Minnesota, USA, from 24-25 May 2014. The commercial consisted largely of a single shot of a raw beef brisket being smoked over the course of 13 hours. At the conclusion of the smoking process, the cooked brisket was removed from the smoker, and a chef used the brisket to make a sandwich.

For a complete list of 2014 records, please visit 2014 Guinness Records in United States.

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