Longest chain of people licking ice cream

According to Official Guinness Records,

The longest chain of people licking ice cream was achieved by 2,728 participants at an event organised by Morelli's of Portstewart Ltd. (UK) in Portstewart, Northern Ireland, UK, on 23 July 2011.
The event took place as part of a promotional campaign advertising Morelli's ice cream.

For a complete list of 2011 records, please visit 2011 Guinness Records in United Kingdom.

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